Updated: Apr 7
Creating online art courses is an excellent way to expand your student base and revenue streams as an artist. Besides creating art for sale online, you have other options of using your skills in an organic way to drive its benefits more profitably.
Artists all around the world teach art courses to students either in their own studio or online With the advent of more advanced technology, digitized learning, and the need for remote learning due to the pandemic, online learning has become the norm and learning how to teach online has become increasingly important more than ever. Just as important as it is to sell your art prints online, you should also learn how to create an online course and start teaching online.
This guide will help you get started on an online art course to expand your sales.
Essentials of Online Art Course
Being an artist can be overwhelming when you have to deal with your buyers, let alone also having to worry about teaching. However, it can become very passive and can give you another big source of income if you’re successful at it. Here are some of the key factors to consider.
Course Outcome: Ensure that you have a defined outcome of your online art course, which would be a promise to your students and customers.
Specific Painting or General Technique: Decide whether the course should focus on generic painting techniques or a particular painting style or specific art topic.
Duration of the Course: Depending on the first two criteria, you should narrow down the length of the course.
Length of Access to Course: Determine how long you want the course to go for.
Price: Determine the cost of the course based on the course type and duration.
Platform: Determine the platform you want to use to teach art to your online students. Is it Zoom, Teachable, or any other platform?
Additional Features: You can add facilities like membership, online community from Facebook, Instagram, or YouTube. You should also be mindful of the tools you use for the course, such as video downloads, PDFs, Live Calls, etc.
Audience and Advancement: Who are your targeted audience ? How can they progress through your course and what’s next after they take your course? How can you attract them back?
Creating the Course
Select the Type: It is crucial to decide the kind of art you want to teach and focus on it.
Determine the Course Outcome: As previously mentioned, the outcome of the course is mandatory to attract the students.
Create your Course Outline: Create a roadmap to organize the course materials. Focus on the process required to achieve the outcome of the course. Additionally, you will simplify the course development project into attainable milestones.
Decide the Course Delivery Format: Determine the method that the students will submit their work. Alternatively, you can enable the students to access different parts of the course materials at different points in time. As the creator of the program, you get to decide the frequency and duration of the course.
Engage Your Students: Create a community that enables your students to be engaged throughout the duration of the online art course. This way, they can utilize their time to learn better.
Get Feedback: Once you have established your online presence for the course, get your students' feedback. This step is crucial for the success of your online art course. If you don't get any feedback, you won't know if you've met the needs of the students.
Elevate the Bar of your Course: Utilize the feedback you’ve received to improve your course and get better engagement from your students.
As you prepare to start creating your first online art course, you can think about using one of your digital art prints and teach your students how to make digital art.